InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

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InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices.

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Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year.

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Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

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Banner Mobile Ads Rich Media ROI 52

InMobi

APRIL 23, 2015

But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.

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Click Through Rate Advertising Rich Media Food 52

InMobi

FEBRUARY 7, 2014

Offer ends Feb 12, 2014 midnight PST. Vasuta Agarwal 3:30 - 4:00 PM Retargeting and Commerce Preetham V V 4:30 - 5:15 PM Apponomics: Acquiring High Quality Users at Global Scale Peggy Anne Salz, Ed Laws, Abhishek Bapna On to more fun stuff! See you all there and stay tuned to our twitter and FB updates on a daily basis!

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Retargeting Mobile Ads Audience Advertising 52

InMobi

APRIL 16, 2015

This stems from a user base willing to make more purchases through their mobile devices. Growing mobile ad spend, increasing time spent on mobile apps, rising smartphone shipments and adoption are keenly driving mobile app growth. So where does this leave us? Reach out to our insights team at insights@inmobi.com.

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Shipping Manufacturing Audience Mobile Ads 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 2, 2014

Mobile video currently accounts for over a quarter of video consumption. According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82

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Video Ads Rich Media Mobile Ads Audience 52

InMobi

FEBRUARY 19, 2016

Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Mobile Video Mobile video is one of the fastest growing areas of mobile advertising.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Types of Ads That Can Be Managed Programmatically. Mobile Ads: These are the ads that appear on mobile devices (like smartphones and tablets).

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Agency Advertising Retargeting Conversion 52

VideoWeek

JUNE 3, 2024

Seedtag has been investing in contextual and AI solutions since 2014, when the company was founded by former Google executives in Madrid. Beachfront was founded in 2007 as a mobile ad platform with headquarters in New York City.

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Media Ad Tech Mobile Ads Cookies 64

Digiday

JUNE 8, 2022

Probabilistic data: IP address, browser activity, device data, third-party cookies, large data sets of consented traffic, timestamps and, in some cases, user agents (optional), mobile ad IDs (if available in-app) and CTV device identifiers (if available). Does this solution use third-party cookie data? Acxiom Corp.,

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illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

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Advertising A/B Testing Retargeting Conversion 52