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With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up.
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.
According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Can offer animated and interactive richmedia content. Rewarded video ads don’t help with the Lifetime Value for the advertising party. For example, nativeadvertising on Facebook Ads, Twitter Ads, or Instagram Ads.
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