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ID Provenance Added to OpenRTB

IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

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Advertising in Cuba? Not Yet, Says Uncle Sam

All About Advertising Law

President Obama has created a lot of buzz about opening the Cuban market to Americans, but it is a long way from buzz to profits. On December 17, 2014, the President and various members of his administration announced sweeping changes in the 50-plus year economic embargo against Cuba. Legislation Non-US'

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Web3: Future of the Internet and Digital Advertising or Off Chute Experiment?

Ad Monsters

The term Web3 was first used in 2014 by Gavin Wood , a co-founder of the Ethereum blockchain. Recently, more people became aware that within Web2 their data was being collected and used for profit by tech companies. The most high-profile experimentation with Web3 in recent years has been NFTs or non-fungible tokens.

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MALIBU CA: ‘Strategic-Gifting & Marketing’ Leader “Mailbox Power” Lands on Winners ‘PODIUM’ w/ ‘Best-in-Class Software’

Martech Series

” Brunson will be speaking at the event, drawing on his experience at ClickFunnels.com, which is one of the world’s fastest-growing, non-venture-backed software enterprises. ClickFunnels was designed back in 2014 by Russell Brunson and his team. He will be joined by dozens of other influential speakers.

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How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates

Digiday

In theory, the profitable Australia-based media network should be a safe haven for an embattled editorial operation such as Upcomer, and the acquisition has brought a feeling of stability for Upcomer’s remaining staff members. GAMURS Group was founded by CEO Chikhani in 2014. The bigger picture.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. Ever since it came out in 2014, header bidding has been gaining popularity among publishers in all industries. It is the modern, more efficient alternative to waterfalling , another ad trading method.

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Don’t Let “Pink” Marketing Lead to Others Seeing Red

All About Advertising Law

Over time, cancer charities have sought to increase donor awareness of their mission and boost fundraising by partnering with for-profit corporations. First, be mindful that certain relationships between charities and for-profit brands can constitute a commercial co-venture (CCV). Second, remember that regulators favor transparency.