Digiday

OCTOBER 14, 2024

Separately, the $25 million funding announcement for one of the most prominent names in ad tech — Brian O’Kelley’s Scope3 — could have seasoned observers thinking the clocks turned back to the giddy days of 2014 when the sector was the fastest-developing sector of digital media. million in cash and $172.5 million in cash and $172.5

Ad Tech 64

Ad Tech Performance Targeting Media Marketing 64

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Marketers need to adapt the length of the video ad to the target platform. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Clearcode

SEPTEMBER 11, 2023

These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112