Remove 2014 Remove Performance Targeting Remove Video Ads
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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

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How To Build a Demand-Side Platform (DSP)

Clearcode

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content. The ad banker is the module that prevents overspending.