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This is creating huge opportunities for brands to reach their customers through videoads, a nifty ad format for brand communication and customer engagement. billion on mobile videoads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Videoads : These include pre-roll, mid-roll, and post-roll videoads that play before, during, or after online video content. The ad banker is the module that prevents overspending.
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