InMobi
DECEMBER 30, 2013
With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. In 2014 location-based targeting will only improve further. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns.
InMobi
SEPTEMBER 2, 2013
As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).
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InMobi
NOVEMBER 12, 2014
eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising.
InMobi
APRIL 23, 2015
This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).
InMobi
OCTOBER 17, 2014
of all retail sales in the US in 2014 will come from mobile devices. hours per day with mobiles and tablets, which together account for 37% of media time - ahead of television, computer usage, print, and radio. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. jump this year.
InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.
InMobi
DECEMBER 2, 2014
According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. The campaign outperformed the expand rate benchmark by over 30% and recorded more than 25,000 unique interactions with the rich media unit.
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