Martech Series

FEBRUARY 16, 2023

And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? Software can improve effectiveness, efficiency, and ROI, but only if you know when and how to use them properly. Influencer marketing is proving that kind of ROI and value. That’s part of mastering your craft.

MarTech 92

MarTech Marketing ROI Fashion 92

Martech Series

AUGUST 2, 2022

The organization–founded in 2014 by industry leaders from the online video ecosystem with the intention of solving the technical challenges of streaming video and ensuring online video will continue to flourish–is modifying the name to better reflect its mission.

MarTech 84

MarTech ROI Communications Marketing 84

Martech Series

OCTOBER 14, 2022

Launched in 2014 with the goal of creating a comprehensive suite of powerful tools that would enable health plans to better engage their members and improve back-office workflows, Zipari ultimately became a leader in consumer experience technology for healthcare payers. “I Erck worked closely in her role as Zipari’s President.

Healthcare 82

Healthcare ROI MarTech Retail 82

InMobi

NOVEMBER 12, 2014

eMarketer estimates that while mobile will make up 21% of UK adults’ time spent with media in 2014, mobile ad spending’s share of total UK ad investment will only reach 16.3%. The best brands will continue to invest in mobile because it guarantees ROI. There are several reasons that contribute to this perception.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Advertising Media 86

InMobi

MAY 16, 2013

The team had a great time explaining the intricacies of monetization and advertising ROI to visitors. For those of you that couldn't make it to GMIC 2013, you need to plan now for GMIC 2014. If you are doing anything remotely connected with mobility, GMIC is the place to be in Asia!

ROI 52

ROI Audience Advertising Marketing 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

MNTN

FEBRUARY 13, 2025

consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. Transparent, Real-Time Reporting See exactly where your streaming ads run, how they perform, and which networks generate the best ROI for your campaigns. More than 20 million U.S.

Communications 52

Communications Conversion Entertainment Audience 52

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. At InMobi, we’re looking forward to the evolution of mobile marketing towards even more ROI maximization. Team InMobi

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

AUGUST 1, 2014

Measure the Impact on Store Visits and ROI Many marketers still see mobile as the Wild West, but there are more ways then ever to quantify the impact of your mobile efforts, including the impact on holiday store traffic. And don’t forget to retarget customers who have recently visited your retail location.

Marketing 52

Marketing Retail ROI Retargeting 52

InMobi

SEPTEMBER 2, 2016

Through these partnerships, InMobi is placing one more tool in the hands of the advertisers to prove the efficacy and measure the ROI of this medium.” Connecting physical and digital world insights can help marketers optimize their campaigns with confidence to make sure they achieve the highest ROI possible.”

ROI 52

ROI Conversion Impressions Audience 52

Paleo AdTech

DECEMBER 10, 2023

billion acquisition by Oracle in 2014. Nonetheless, Datalogix’s ‘ROI product’ proved successful and at one point DLX claimed 80% of the top US advertisers and 7 of 8 of the top publishers as clients.

Retail 52

Retail CPM Audience ROI 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. The latest renewal includes the winter games in 2034 and the summer Olympics in 2036.

Food 52

Food Ad Tech Media Agency 52

InMobi

MARCH 30, 2016

Marketers, target segments such as this to get access to the thousands of micro moments of these travelers in order to get a far greater ROI due to the much higher purchase and media consumption intent quotient of these micro-moments. The report also highlights that travelers are increasingly researching trips on their mobile devices.

ROI 52

ROI Media Marketing Advertising 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Later, in August 2014, Kanary NEST was acquired by Gravity4 — an AdTech company based in Silicon Valley. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Paleo AdTech

JUNE 28, 2022

billion acquisition by Oracle in 2014. Nonetheless, Datalogix’s ‘ROI product’ proved successful and at one point DLX claimed 80% of the top US advertisers and 7 of 8 of the top publishers as clients.

Retail 45

Retail CPM Audience ROI 45

Smart-Hub

JUNE 11, 2024

The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

DECEMBER 25, 2022

I think that is fundamentally different — and I think I have credibility saying that, because I’ve worked with every other holding company as a media owner, and I’ve been inside one of them [IPG, as North American CEO of Mediabrands until 2014]. We welcome all sizes of clients.

Media 69

Media Agency ROI Conversion 69

InMobi

JANUARY 4, 2013

Then, attribution, Big Data use and pulsing back to users kicks in added ROI (return-on-investment). Then, add in other tools and technologies, then roll-out everywhere as adoption of NFC phones moves to 30% to 40% of smartphones by late 2013/early 2014. This turns passive media in marketing stations! And this is just the beginning.

Retail 40

Retail Shipping eCommerce ROI 40

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

DECEMBER 29, 2020

Glassdoor named him a top CEO four times between 2014-2018, and has received an abundance of recognition as a CEO and entrepreneur. Trying to scale, improve client retention rates, or maximize your ROI? Looking to get better results for your SaaS business? We can help. Click below to talk to a SaaS growth strategist!

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. This feature automatically creates A/B tests that include different landers and offers in order to redirect the best traffic to the best offer based on ROI and other metrics.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

JUNE 26, 2020

Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. HTTPS has been a ranking factor since 2014. Sounds like the dream, right? But if you’re feeling disheartened with the keyword ranking check you just ran, don’t panic. 10 Effective SEO Techniques to Drive Organic Traffic.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.

Finance 40

Finance Marketing Conversion Electronics 40

Lemonads

AUGUST 18, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Taboola Pros for Publishers: Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

JUNE 28, 2020

Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. Better yet, they typically have higher click-rates than traditional ads since they are more subtle to consumers, so native ads usually have a much better ROI than their traditional counterparts.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Single Grain

FEBRUARY 23, 2022

That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products. Bitcoin Marketing Team was founded in 2014 by a team of crypto experts to help cryptocurrency startups. Need a refresher on NFT jargon? 5) Bitcoin Marketing Team.

Agency 52

Agency Marketing SEO Communications 52

Single Grain

NOVEMBER 20, 2020

You can quickly create different content campaigns and measure the content marketing ROI of your client projects. Alexa is a website analytics tool, launched in 2014, that lets you find, reach and convert your audience. Google Analytics for Content Marketing: How to Track and Improve Your ROI. VWO is a great A/B testing tool.

SEO 52

SEO Agency A/B Testing Marketing 52

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

JULY 3, 2023

They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. Michael Sweeney: Yeah, perfect.

Advertising 52

Advertising Pop-Up Banner Audience 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 9, 2019

Design Advisor claims that for every $1 invested in UX, you will get a $2-$100 ROI. But regardless of rankings, slow site speed results in a poor user experience and this is proven to have a direct impact on ROI. Not only does user experience elevate the brand quality, but it also translates directly into revenue. 2) Dwell Time.

SEO 92

SEO Banner Marketing ROI 92

Ad Beat

SEPTEMBER 25, 2019

In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 As a result, brands have access to a wider ad inventory and contextual placement options that demonstrate a greater potential for measurable ROI. Currently, 2 million real estate professionals are listed on Zillow, and 186 homes are viewed on mobile every second.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145