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ID Provenance Added to OpenRTB

IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Board members/companies are listed at [link] For more information, please visit [link]

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Our Mission

Toronto AdOps

Created by a group of Toronto based ad operation professionals for other ad operations professionals in 2014 – we wanted to create a place where industry professionals could find support and have open discussions about any topic relevant to their day.

Ad Ops 52
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. Acxiom Corp.,