Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. Super Bowl champions?

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Marketing 279

Adweek

DECEMBER 18, 2024

In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer.

Advertising 232

Advertising Media 232

Adweek

JULY 5, 2022

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon.

Advertising 289

Advertising Marketing 289

Adweek

MARCH 22, 2023

The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron. With global influencer marketing spend set to hit $22.2

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Agency Marketing 279

Adweek

JANUARY 12, 2023

FX chairman of content and productions John Landgraf, who coined the phrase "peak TV" back in 2015, believes the industry has indeed peaked. In 2022, Television output increased to 599 scripted series--the most of all time, according to FX's annual tally. And it's no longer sustainable. "I I think we have a strong indication that we're.

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Marketing 264

Adweek

NOVEMBER 17, 2022

In a 2015 tweet, mascot Chester Cheetah described Cheetle. There was likely a time during Cheetos' 70-year history when the orange residue the snack leaves behind was seen as a liability. In recent years, however, the brand has taken great pains to embrace the dust, dubbed Cheetle, as an integral component of the Cheetos experience.

Food 264

Food 264

Adweek

SEPTEMBER 12, 2022

When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020,

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Adweek

MAY 1, 2023

Since 2015, Charles Skuba, professor emeritus at Georgetown University's McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day--with the proviso that the money.

Marketing 264

Marketing Retail 264

Adweek

JUNE 9, 2023

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand. By Influencer Hub estimates, the creator economy is currently valued at.

Ad Tech 264

Ad Tech 264

Adweek

NOVEMBER 28, 2022

The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula's.

eCommerce 264

eCommerce Food 264

Adweek

AUGUST 16, 2022

In charge of CNBC since 2005 and the network's chairman since 2015, Hoffman will serve in that role. The end of an era has arrived at CNBC: Mark Hoffman is stepping down from his role in charge of the financial news network and will be replaced by NBCU global advertising and partnerships president KC Sullivan.

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Advertising Media 246

Adweek

NOVEMBER 14, 2022

The purpose of the call was to celebrate the successful architecture upgrade, or "merge," from a type of blockchain known as "proof of work," which has been running since 2015, to a new blockchain called "proof of. Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation.

Marketing 246

Marketing 246

Adweek

AUGUST 2, 2022

At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Peak TV has finally reached its peak--several years later than initially predicted.

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Adweek

AUGUST 12, 2022

With South Korean soccer player Son Heung-Min, Tiger Beer continues that tradition with the star who joined Tottenham Hotspur Football Club in 2015 at the age of 23. The enduring spirit of any successful athlete or sports star is something that is celebrated throughout the ages. Since then, he has gone on to become the.

Marketing 246

Marketing 246

Adweek

SEPTEMBER 2, 2022

Since its founding in 2015, the publisher has grown its. The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors.

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Audience Media 246

Adweek

DECEMBER 6, 2022

After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands.

eCommerce 246

eCommerce Retail Media 246

Adweek

NOVEMBER 15, 2022

At the 2015 summit. Government delegations, business leaders, non-governmental organizations, activists--and, of course, advertisers--have all descended upon the scuba diving destination to discuss the climate crisis.

Advertising 246

Advertising 246

Fuel Lines

JANUARY 6, 2015

Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. Email your submission me at ashley@michaelgass.com by January 24th, 2015, 12:00 EST. We’ll award and announce one winner shortly thereafter.

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Agency Media Marketing 279

Fuel Lines

MARCH 12, 2013

By 2015 there will be more than two times as many internet connected devices as there are people on the planet. Tumbler has more than one hundred and seventy million users. Karen Klein went from disrespected school bus monitor to viral advocate after the internet collectively defended her.

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Agency Communications 260

Fuel Lines

NOVEMBER 30, 2015

In the fall of 2015, I hosted the Fuel Lines New Business Conference, held at the new Music City Conference Center in Nashville, Tennessee. I’ve originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online.

Agency 268

Agency Marketing Media Audience 268

Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. The Primary Battle for New Business Has Moved Online.

Agency 254

Agency Media Education Marketing 254

AdExchanger

AUGUST 28, 2022

Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat.

Media 142

Media 142

Fuel Lines

JUNE 10, 2015

Don will be speaking at Fuel Lines New Business Conference 2015 , which will be held at the new Music City Center, Nashville, Tennessee, October 8-9. His blog, The Art of Telling Your Story , provides PR tips, tactics and tools for small- and medium-sized ad agencies and businesses. Click here for more conference details.

Public Relations 275

Public Relations Agency Healthcare Communications 275

AdExchanger

JANUARY 5, 2023

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.

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Marketing 126

Fuel Lines

APRIL 15, 2013

billion by 2015. Glen Emerson Morris, writing for The Review , says, “2013 will likely be remembered as the year 3D printing went mainstream.” ” It is already a huge, $1.7 billion, dollar market, and that number is expected to double to $3.7

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Agency Manufacturing Advertising Marketing 262

Fuel Lines

MARCH 10, 2017

So many companies jumped on the content marketing bandwagon back in 2015. “The commonality among experts is that experts write. This makes content marketing such a useful tool in establishing a positioning of expertise quickly.”. “So There is now a gluttony of content. But, so much of it is generic.

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Agency Marketing Audience Media 261

Fuel Lines

NOVEMBER 20, 2022

Since 2015 everyone has jumped aboard the content marketing bandwagon. The benefits of niche marketing are that it allows small to midsize agencies to differentiate themselves, quickly gain a positioning of expertise, and resonate more deeply with a distinct set of prospects. It also helps the smaller agencies land some big accounts.

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Agency Communications Audience Media 257

AdExchanger

JUNE 13, 2024

This classic comic first ran in June 2015.) It’s that time of year again. See you in Cannes! The post Comic: Data Breaching In Cannes appeared first on AdExchanger.

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Fuel Lines

MAY 11, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. The Primary Battle for New Business Has Moved Online. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

Agency 262

Agency Media Education Marketing 262

AdExchanger

OCTOBER 11, 2022

A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy over ad blocking? There was enough hand-wringing to cause collective carpal tunnel. These days, people don’t talk about ad blocking as much as they used to – it’s hard to get a word in edgewise with.

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AdExchanger

SEPTEMBER 9, 2022

Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.

Advertising 105

Advertising 105

Digiday

JULY 17, 2024

Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015.

Ad Tech 88

Ad Tech Agency Media Marketing 88

AdPushup

MAY 23, 2023

In 2015, Google made a [.] Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

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Viewability Advertising Impressions CPM 98

AdExchanger

JULY 5, 2022

Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We We saw the rise and fall that can happen if you’re dependent on digital advertising,” said Bryan Porter, Simple Modern’s co-founder and chief ecommerce officer. “It

Manufacturing 98

Manufacturing eCommerce Advertising 98

Digiday

JANUARY 11, 2024

Her rates haven’t changed since she became a freelancer in 2015, she said. Rates aren’t rising at all to keep up with inflation,” said Kate Morgan, who has written for publications including The New York Times and The Wall Street Journal. Continue reading this article on digiday.com.

Conversion 101

Conversion Media Marketing 101

Marketing Dive

SEPTEMBER 6, 2022

” follows the brand's first TV spot for its core product since 2015. A hashtag challenge around the question “How do they make Starburst taste so juicy?”

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Digiday

MARCH 10, 2024

2, 2015, this article has been updated to include an explainer video. Originally published on Nov. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion.

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Ad Tech Media Advertising Marketing 94