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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Apple’s privacy crusade started in its Safari browser back in 2015 when it allowed iOS users to install content blockers, which blocked certain elements on a web page, such as ads. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

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