InMobi

JUNE 25, 2018

1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27

CPM 52

CPM CPC Advertising Banner 52

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech

OCTOBER 23, 2023

Expedia’s former COO claims ad payments to Google ballooned x10 – but traffic didn’t follow (Oct. 19) Expedia’s former chief operating officer, Jeff Hurst, claimed the company’s ad fees to Google ballooned 10 times over a five-year period. In this system, advertisers with lower-quality ads must bid higher to secure top positions.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88