Paleo AdTech

MARCH 8, 2022

Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.

Media 52

Media Header Bidding Ad network Cookies 52

Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold. Getting more demand with Prebid Server.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

MARCH 8, 2022

Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. With Prebid Server you can easily retrieve demand from ad exchanges through one server-to-server parallel bidding integration.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

InMobi

JANUARY 6, 2015

April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN! Watch this space !! Wishing everyone a wonderful & prosperous new year!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. More ad spend is flowing through the publishers’ marketplace as well.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Lemonads

OCTOBER 6, 2020

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. Is it interoperable? About Prebid.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52