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With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video adnetworks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video adnetworks for 2022.
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an adnetwork that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an adnetwork that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
They are able, by exchanging their individual knowledge, to understand how to prevent fraud in a better way. It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships.
Bill Urshel was CEO and co-founder of Ad:ECN, an early adexchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on adnetworks. At least, it sounds simple.
Bill Urshel was CEO and co-founder of AdECN, an early adexchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on adnetworks. At least, it sounds simple.
AdNetworksAdnetworks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub AdExchange!
Its waterfall mechanism defines what buyers bid on impression first (adnetworks, direct advertisers, etc). Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. How to retrieve demand with Prebid Server in your SmartHub?
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party adnetworks.
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