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Below you will find an up to date list of the leading adservers, adexchanges, SSPs, and rich media vendors in 2015. AdServers. AdExchanges. Google’s Ad-Exchange. Google AdExchange. 24/7 Real Media. Google’s DoubleClick (DFP). Smart AdServer. Conversant.
Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .
By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart adserver. With Smart AdServer publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
Bill Urshel was CEO and co-founder of Ad:ECN, an early adexchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether Ad:ECN or Right Media built the first true adexchange hinges on semantics, with Urschel doubting RM’s claim.)
Bill Urshel was CEO and co-founder of AdECN, an early adexchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether AdECN or Right Media built the first true adexchange hinges on semantics, with Urschel doubting RM’s claim.)
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s adserver.
The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side. Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. How Prebid Server is configured?
Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. AdServer TripleLift AdServer allows Publishers to seamlessly power native direct deals as part of their existing workflow.
This generic ID resides in the adserver and is sent to the DSP — it has no PII attached to it. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s adexchange. It supports currency conversion, GDPR, common ID systems, and multiple adservers.”
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