Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Lemonads

OCTOBER 6, 2020

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. More ad spend is flowing through the publishers’ marketplace as well.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69