Ad Monsters

OCTOBER 19, 2022

In fact, 73% of those surveyed said they use Google Ad Manager. Not only is AM360 one of the best publisher ad servers available, but it is also a prerequisite to gaining access to Google Ad Exchange (AdX), which is designed to programmatically connect advertisers with high-quality publisher inventory.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52