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The never-ending war against ad fraud

Martech

They are able, by exchanging their individual knowledge, to understand how to prevent fraud in a better way. It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships.

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Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

In fact, 73% of those surveyed said they use Google Ad Manager. Not only is AM360 one of the best publisher ad servers available, but it is also a prerequisite to gaining access to Google Ad Exchange (AdX), which is designed to programmatically connect advertisers with high-quality publisher inventory.

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Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

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Accelerating Marketplace With Prebid Server Integrations

Smart-Hub

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads.