Martech

JUNE 26, 2024

They are able, by exchanging their individual knowledge, to understand how to prevent fraud in a better way. It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships.

Machine Learning 110

Machine Learning Impressions Ad Exchange MarTech 110

Ad Monsters

OCTOBER 19, 2022

In fact, 73% of those surveyed said they use Google Ad Manager. Not only is AM360 one of the best publisher ad servers available, but it is also a prerequisite to gaining access to Google Ad Exchange (AdX), which is designed to programmatically connect advertisers with high-quality publisher inventory.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52