InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52