Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. In other cases, the transaction occurs through a DSP.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Channel Bakers, launched in 2015, has a global team of 80 staff across four continents.

Marketing 52

Marketing Ad Tech ROI Retail 52