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According to numbers cited by eMarketer , not only did the amount of digital displayadvertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.
On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile adinventory on the market.
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? However, this is not without its challenges.
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