Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

FEBRUARY 9, 2023

The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. Would you like to learn how Header Bidding can improve the monetization of your content?

Header Bidding 52

Header Bidding Ad Inventory Audience Conversion 52

Monetize More

OCTOBER 18, 2022

Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments. OpenX integrates seamlessly with most ad servers, video players and header bidding. They come with a customizable video player for ad serving.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. Neustar sends the IDs to publishers or to advertisers to launch the campaigns.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69