Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. “Two seconds is pretty freaking — it’s too small. .

Viewability 69

Viewability Impressions Agency Media 69

InMobi

JANUARY 26, 2017

With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers. billion) in 2015. billion) in 2018 from about 90 billion Yuan ($13.1

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? 30-40% revenue boost & increased CPM rates.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. In other cases, the transaction occurs through a DSP.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69