SODP

MAY 25, 2020

Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Overall, the campaign was able to deliver engaging, likable, and most importantly, informative ads across several channels (including the NYC subway!)

Advertising 40

Advertising Video Ads Pop-Up Ad network 40