Paleo AdTech

FEBRUARY 15, 2021

It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.

Ad Server 40

Ad Server Ad Tech Ad network Agency 40

Paleo AdTech

DECEMBER 10, 2023

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. ”). . <sniff

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. within our network. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. In 2014, we also co-hosted the event’s official business networking party. Hold that thought if you think the B2B section sounds less exciting.

Ad network 52

Ad network Marketing Agency Advertising 52

InMobi

APRIL 6, 2015

Nobody reads advertising. People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. In short, the odds of native advertising at scale arriving soon look very good. Is it custom content that suits editorial content?

Native Advertising 52

Native Advertising Rich Media Manufacturing Ad network 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

SODP

MAY 25, 2020

When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content?

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Ad Monsters

MARCH 21, 2023

At age 15, when Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses. Creating the ad tech was purposeful because we needed it for our own four sites.

Food 98

Food Header Bidding SEO Shipping 98

Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The thing is, in the waterfall the bidding is happening in turns or one by one. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Incentivized Advertising: ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. For their latest advertising campaign, the company turned the mic over to women to understand how they think, feel and act when it comes to money. 2009: ‘More people go with VISA’. Source: Adbeat.

Finance 40

Finance Marketing Conversion Electronics 40

Ad Monsters

FEBRUARY 18, 2025

Ten years is forever in digital advertising, during which companies can rise and fall, consumer behaviors can transform, and disruptive technologies can redefine the ecosystem. This imbalance exposes publishers to the inability to pivot as advancements in AI, programmatic optimization, or monetization models reshape digital advertising.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Ad Monsters

JANUARY 26, 2023

Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Let’s take a closer look at their advertising strategy so far: Ad Spend and Ad Networks.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network 52

Ad network Agency Ad Tech Ad Server 52