Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships. ” Advanced bots are now not only able to create impressions and clicks, but even make orders or fill in forms.

Machine Learning 113

Machine Learning Impressions Ad Exchange MarTech 113

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

MediaFuse

AUGUST 19, 2015

US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. The advertiser and publisher agree on a CPM and quantity of impressions. billion in 2015 and $8.57

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52