Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 15, 2021

It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.

Ad Server 40

Ad Server Ad Tech Ad network Agency 40

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

MARCH 8, 2022

The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side. Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. How Prebid Server is configured?

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Paleo AdTech

DECEMBER 10, 2023

A very vivid account of Microsoft’s misadventures in digital advertising was written by Eric Picard for AdExchanger in 2015 ; it touches on Ad:ECN, describing it as a fall-back after a failed bid for DoubleClick, and a product that “didn’t quite meet the technical need we envisioned for OLX” in 2007.)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

A very vivid account of Microsoft’s misadventures in digital advertising was written by Eric Picard for AdExchanger in 2015 ; it touches on AdECN, describing it as a fall-back after a failed bid for DoubleClick, and a product that “didn’t quite meet the technical need we envisioned for OLX” in 2007.).

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Clearcode

JULY 3, 2022

Global television advertising revenue from 2015 to 2024 (in billion U.S. Since 2015, no country in Europe has broadcast its program via analog terrestrial television. Server-side ad insertion (SSAI): SSAI stitches the ad slots into the video content. Source: Statista. Broadcast Systems. Cable Television.

Advertising 59

Advertising Electronics Audience Ad Server 59

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

First signed in 2015, the renewed deal allows the broadcaster to show every match in the European rugby tournament, along with select games from the EPCR Challenge Cup. Her role will involve growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Ad Tech 64

Ad Tech Ad Server Agency Media 64

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. In 2006, Brian found himself inside David Moore’s innovative 24/7 Media as head of product marketing.

Ad network 52

Ad network Agency Ad Tech Ad Server 52