Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52