Ad Monsters

OCTOBER 19, 2022

Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality. AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing 52

Marketing Ad Tech ROI Retail 52