Digiday

NOVEMBER 30, 2022

Investors may be few and far between in ad tech these days, but that doesn’t mean the same can be said for deals. Ad filtering firm Eyeo doubled down on that most surest of business models — a two-sided marketplace — when it bought a business that helps publishers recover revenue lost through ad blocking a few weeks back.

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JULY 23, 2015

By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

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OCTOBER 14, 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.

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Exchange Wire

MAY 2, 2023

goTom, founded in 2015 [.] The post Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion appeared first on ExchangeWire.com. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March.

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Ad Monsters

AUGUST 1, 2024

As the ad tech industry grapples with privacy compliance, the FTC’s latest warning reveals that hashed IDs are not the anonymity shield many believe them to be, urging a rethink of data privacy strategies. No pun intended, but the ad tech industry is still hashing out its privacy concerns.

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

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NOVEMBER 17, 2015

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015.

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illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Taylor Swift’s fan base brings value to the NFL However, this short air time has had a massive impact. Follow @illuminHQ

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VideoWeek

APRIL 3, 2025

InfoSum, founded in 2015, is a major player in the data clean room space, with a particularly strong client base in the UK and Europe. InfoSum will become part of WPP’s media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser.

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JANUARY 19, 2017

There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.

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Martech Series

NOVEMBER 10, 2022

Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. Advertising measurement, planning, and optimization platform VideoAmp, announced Nicholas Chakalos has joined their Board of Directors.

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VideoWeek

AUGUST 17, 2022

Mediaocean, a US omnichannel ad tech business, had today announced a deal to buy Imposium, a production tech company which specialises in dynamic video personalisation. Mediaocean already uses Imposium’s tech within Flashtalking, an ad server and creative personalisation business it acquired last year.

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Paleo AdTech

DECEMBER 10, 2023

Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015. Franchi is currently co-founder and principal at MathCapital, an early-stage venture fund that focuses on ad tech visionaries.

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Paleo AdTech

DECEMBER 10, 2023

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., in the mid-’90s right as digital ads were getting started. joining pioneering agency Modem Media/Poppe Tyson as an A.E.

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Paleo AdTech

OCTOBER 19, 2021

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., in the mid-’90s right as digital ads were getting started. joining pioneering agency Modem Media/Poppe Tyson as an A.E.

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Digital Turbine

JULY 18, 2022

In order to counter their subscriber loss, Netflix is preparing to unveil a controversial ad-supported service tier backed by a controversial ad tech platform of choice in Microsoft. The plan, thankfully, isn’t to start ramming ads onto shows for existing subscribers. But they still might be vulnerable.

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Paleo AdTech

DECEMBER 10, 2023

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. He continues to lead the company.

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Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. He continues to lead the company.

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APRIL 7, 2022

Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices. Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion.

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Paleo AdTech

DECEMBER 10, 2023

His first real venture in the ad-tech and mar-tech space was Rapleaf , which he co-founded in 2005. In 2015, its owners sold LiveRamp to Acxiom for a reported $310 million in what Auren now says was “the single biggest mistake I’ve ever made in business.”

Ad Tech 52

Ad Tech Education 52

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech.

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JANUARY 10, 2018

Mackevision’s revenue in 2015/16 was €48m, double. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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MAY 20, 2016

Based on annual revenues, Accenture Interactive is now the sixth largest global agency by revenue having achieved $2.9bn in revenue for 2015, edging.

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Martech Series

DECEMBER 29, 2022

Marketing Technology News: Ad Tech Trends for 2023. Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015, and it continues to push the industry forward with its CTV expertise and experience. About Strategus About Rachel About Strategus.

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AUGUST 3, 2016

It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals and big digital investments. A series of new players have also emerged with IBM, Accenture, Deloitte and tech players such as Telenor investing in agency assets. This year R3 has.

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Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. Anyone who will talk to us.

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Paleo AdTech

MAY 11, 2021

Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015. Franchi is currently co-founder and principal at MathCapital, an early-stage venture fund that focuses on ad tech visionaries.

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InMobi

MARCH 13, 2020

It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. There are over 100+ companies that have been recertified by TAG in this round.

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Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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JULY 26, 2016

per cent on the same period in 2015, rising from 199 deals in H1 2015 to 218. New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable in the first half of this year. The overall volume of combined deals completed is up by 9.5

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world.

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AUGUST 12, 2016

This follows on from its 2015 full year report published in January this year. Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors.

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Digital Remedy

AUGUST 31, 2023

As well as a great opportunity for new clients to take advantage of the new area in ad tech we are in, which is converging CTV and linear TV advertising for the best performance outcome of all marketing campaigns. Linear is here to stay and is a huge component of the media mix, even though many marketers are shifting to CTV.

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