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OCTOBER 14, 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.

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MAY 20, 2016

On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus.

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

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Martech Series

NOVEMBER 10, 2022

Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. It also has made steady progress in executing its vision to create a better marketplace for the entire industry by making inroads with advertisers, agencies and brands.

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NOVEMBER 17, 2015

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015.

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

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VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech.

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VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

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Ad Monsters

OCTOBER 20, 2022

Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023. In 2015, Bob Iger at Disney talked about cord-cutting. Advertisers are predominantly slashing their digital budgets.

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Paleo AdTech

DECEMBER 10, 2023

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

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Paleo AdTech

OCTOBER 19, 2021

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

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JANUARY 10, 2018

A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. Mackevision’s revenue in 2015/16 was €48m, double. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones.

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AUGUST 3, 2016

It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals and big digital investments. A series of new players have also emerged with IBM, Accenture, Deloitte and tech players such as Telenor investing in agency assets. This year R3 has.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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InMobi

MARCH 13, 2020

It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now.

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Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Digital Remedy

AUGUST 31, 2023

At Digital Remedy , a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors.

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Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years.

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VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. The Week For Agencies.

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AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

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Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

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Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. It emerged from Wes’ adventures in direct marketing and media agencies. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015.

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Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

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Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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AUGUST 12, 2016

This follows on from its 2015 full year report published in January this year. Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors.

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VideoWeek

JULY 24, 2023

As such, ESG is increasingly becoming a part of agencies’, media companies’, and ad tech businesses’ vocabulary too. These 17 goals, set by the United Nations General Assembly in 2015, represent a blueprint for “peace and prosperity for people and the planet now and into the future” according to the UN.

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MAY 5, 2016

As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% Net acquisitions accounted for.

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APRIL 19, 2016

Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported mainly by the extra revenue from its $3.7bn acquisition of digital consultancy Sapient – or ahead of expectations in its recovery from account losses in 2015 and ongoing root and branch reorganisation into four ‘hubs?’ (..)

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AUGUST 3, 2017

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m We wait to see what his “compensation” (as they say in the US) will be for 2017. WPP reports its half-year results.

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Digiday

DECEMBER 20, 2022

“With the younger generations moving into newer platforms like TikTok, Meta has to be feeling like the old guy at a party amongst a bunch of teens,” Brandon Biancalani, head of paid advertising at social agency Modifly, said in an email to Digiday. They wish that people would just take what they say as gospel.”. Instagram: No more TikToks.

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InMobi

SEPTEMBER 20, 2021

.  Greg Archibald Senior Vice President Media, North America Greg Archibald, as SVP Media for North America, is responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. She holds a B.S.

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VideoWeek

MARCH 24, 2023

Ad agencies are seeking assurances from the company that user data is protected from the Chinese government. The offering could open up new revenue streams for the company whose ad revenues were severely impacted last year. Amazon’s share price dropped 2 percent at the news. Read more on VideoWeek.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Deep dives into the IDs. Who are the partners?

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