Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A., How did MarketShare work?

Cookies 52

Cookies Healthcare Media Ad Tech 52

Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A., Perps beware.

Cookies 52

Cookies Healthcare Media Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

JANUARY 26, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern). Expanding into audience-building for media made sense.

Cookies 45

Cookies Ad Tech Audience Data Management Platform 45

Paleo AdTech

DECEMBER 10, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern). Expanding into audience-building for media made sense.

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

Ad Monsters

JANUARY 24, 2023

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. Does it reflect their feelings about the typical ad tech user experience?

Conversion 75

Conversion Audience Ad Tech Advertising 75

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

GDPR 52

GDPR Cookies Ad Tech Agency 52

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” ISBA Offers Cookieless Guidance.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.

Media 105

Media Entertainment Cookies Agency 105

Paleo AdTech

APRIL 19, 2022

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” Ultimately, Brian himself left the company in 2020 after Stephenson was replaced by John Stankey, whom Brian respected but whose ad tech vision perhaps varied from the original plan.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” Ultimately, Brian himself left the company in 2020 after Stephenson was replaced by John Stankey, whom Brian respected but whose ad tech vision perhaps varied from the original plan.

Ad network 52

Ad network Agency Ad Tech Ad Server 52