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DECEMBER 2, 2015

It’s time to pick our UK Agency of the Year, based on creative and business performance. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?

Agency 76

Agency Advertising 76

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Agency 59

Agency Advertising SEO Retargeting 59

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FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

Agency 69

Agency Advertising Marketing Finance 69

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APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

Agency 59

Agency Advertising Ad Tech Media 59

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JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

Agency 76

Agency Advertising Finance 76

Fuel Lines

FEBRUARY 7, 2018

Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. Create a Niche Blog.

Audience 229

Audience Agency Communications Media 229

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Learn to Be of Value.

Agency 238

Agency Audience Communications Media 238

VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. “Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 64

Ad Tech Ad Server Agency Media 64

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NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

Agency 102

Agency Ad Tech Finance Media 102

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

VideoWeek

JULY 17, 2024

The move will see Brian Lesser rejoin WPP in September 2024, having previously spent 10 years at the advertising giant, beginning with the acquisition of 24/7 Real Media in 2007. He then served as CEO of GroupM in North America from 2015 to 2017. WPP and GroupM are special organizations to me,” said Lesser.

Agency 59

Agency Media Advertising Marketing 59

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DECEMBER 31, 2015

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.

Agency 40

Agency Advertising 40

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OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66

Ad Tech Finance Media Agency 66

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JULY 17, 2024

Lesser (below) was GroupM CEO in North America from 2015-17 and then went on to found Xaxis, WPP’s programmatic media buying platform in … The post WPP makes big leadership change at troubled media giant GroupM first appeared on More About Advertising.

Media 65

Media Advertising Finance Agency 65

Digital Remedy

AUGUST 31, 2023

At Digital Remedy , a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. We prioritize making TV data work smarter and faster for marketers and advertisers in all industries.

Advertising 52

Advertising Ad Tech Audience Agency 52

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JULY 30, 2024

Quarta has been chairman since 2015 and oversaw the messy departure of CEO and founder Sir Martin Sorrell in 2018. Jansen started in marketing at P&G before moving to … The post WPP names new chairman ex-BT CEO Philip Jansen first appeared on More About Advertising.

Advertising 59

Advertising Marketing Finance Media 59

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. While ESG is primarily an investment concept, investment has great power to sway other industries, including advertising. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

Media 52

Media Advertising Agency Finance 52

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.

Advertising 102

Advertising Entertainment Media MarTech 102

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Media 52

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DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

Agency 75

Agency Advertising 75

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MAY 13, 2024

Founded in 2015, it has just raised £500m to fund its international expansion plans, which centre on cracking the US market. Uncommon has … The post Money never felt like Monzo: Uncommon’s new take on banking first appeared on More About Advertising.

Advertising 52

Advertising Marketing Agency 52

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JANUARY 13, 2022

Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. The post Wieden+Kennedy wins global financial "superapp" Revolut first appeared on More About Advertising.

Agency 59

Agency Advertising Finance 59

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

Finance 45

Finance Ad Tech Agency Advertising 45

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

Media 40

Media Advertising Marketing Ad Tech 40

All About Advertising Law

MARCH 19, 2018

Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. As with the ATDS portion of the 2015 Order, the court set aside the portion that dealt with reassigned numbers and the “one free call” safe harbor.

Healthcare 40

Healthcare Communications Agency 40

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? 96% of Americans shop online.

Agency 52

Agency SEO Marketing ROI 52

All About Advertising Law

MARCH 7, 2016

The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection organizations, and non-governmental organizations.

Electronics 40

Electronics Agency Media Retail 40

More About Advertising

NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

Agency 70

Agency Advertising 70

Paleo AdTech

DECEMBER 10, 2023

Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Pro-programmatic evangelism defined her work at Forrester and later AdExchanger, where she was chief of research until joining MediaMath itself as CMO for two years (2015-17).

Agency 52

Agency Media Advertising 52

Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

Agency 254

Agency Media Education Marketing 254

AdPulp

MAY 21, 2017

That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” The post Easy Listening for Advertising Addicts appeared first on AdPulp. Hear Ye, Hear Ye.

Advertising 41

Advertising Agency 41

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

Ad Tech 40

Ad Tech Finance Media Agency 40

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OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

Communications 61

Communications Marketing Finance Media 61

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FEBRUARY 10, 2022

Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. The post Harbour adds fintech Soldo to growing list of gains first appeared on More About Advertising.

Communications 76

Communications Advertising Finance Agency 76

Martech Series

NOVEMBER 10, 2022

Advertising measurement, planning, and optimization platform VideoAmp, announced Nicholas Chakalos has joined their Board of Directors. Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. and $820 billion global advertising spend market.

Manufacturing 79

Manufacturing Ad Tech MarTech Agency 79

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DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

Retail 75

Retail Agency Advertising 75