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A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing.
9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. “New business has been a problem historically for agencies. .
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. The post 2015 New Business Conference to be held in Nashville, TN appeared first on FUEL LINES. See why Nashville has earned such a new popularity.
This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies. Canada and the UK.
Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.
3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”
Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.
Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.
I had led new business for a number of advertisingagencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Learn to Be of Value.
Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. Create a Niche Blog.
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.
I had led new business for a number of advertisingagencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Learn to Be of Value.
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. New business has been a problem historically for agencies.
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.
It’s time to pick our UK Agency of the Year, based on creative and business performance. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?
The post MAA blast from the past: Axe from 2015 first appeared on More About Advertising. . ‘Use in Moderation’ prevents any such thing surely. No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do.
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.
Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.
UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.
Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.
Ten years is forever in digital advertising, during which companies can rise and fall, consumer behaviors can transform, and disruptive technologies can redefine the ecosystem. This imbalance exposes publishers to the inability to pivot as advancements in AI, programmatic optimization, or monetization models reshape digital advertising.
Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.
Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.
Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.
The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertisingagency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an AdvertisingAgency?
per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015. More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4
“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.
2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.
One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.
By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4
There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.
“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.
WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.
That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” The post Easy Listening for Advertising Addicts appeared first on AdPulp. Hear Ye, Hear Ye.
We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment.
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.
In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film for Toyota’s Mirai, powered by fuel cell technology, as in the film’s famous DeLorean.
per cent in the first half of 2015, it posted Q2. Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic growth of just 1.2
If we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – you can’t imagine this getting by alpha males like BA’s Willie Walsh or Ryanair’s Michael.
On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus.
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