Clearcode

JULY 3, 2023

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

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Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

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Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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Advertising to Baby Boomers

APRIL 2, 2018

A short video popped up on one of my feeds. So far, most of the advertising is clumsy and patronizing. It’s from the UK, is a few years old - but I’d never seen it: I liked it, sent links to a few folks. Ronni Bennett blogged it. What a curse. And the ones that are helpful won’t be an easy sell.

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Ad Monsters

OCTOBER 1, 2024

It became a minor headache, easily ignored by popping an Acceptable Ads-laced aspirin. It doesn’t even show up in existing adblocking analytics. newsletter sign-ups). For example, eyeo set up Acceptable Ads, allowing publishers to run analytics, adblock walls, and cookie-banners. This is dark traffic.

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Martech Series

JUNE 2, 2022

He is also the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). “Many advisory groups are made up of figureheads,” said David A Smith, Founder and CTO of Croquet.

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Digiday

NOVEMBER 16, 2022

Advertising revenue isn’t as down as anticipated. Accepting the fate of decreased advertising revenues and finding ways to brace against those headwinds have seemed to change the tune that many publishing executives were singing going into the third quarter earnings season. Advertising is shaking but still standing.

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. The AdTech market is projected to grow from 579.4 during the forecast period.

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Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

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MNTN

FEBRUARY 9, 2024

For context on how momentous this turnout is, the last time the game had such a huge viewership was in 2015, when 114 million folks tuned in. For advertisers, all this just means that the 2024 iteration is an even bigger opportunity than usual to get seen. ( In fact, at last year’s game, advertisers spent a total of $85.36

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VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. The report also charted advertisers’ overall attitudes and priorities around digital video.

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Digiday

OCTOBER 12, 2022

And what many publishers are realizing is that a hard registration wall that forces someone to give up their email address to continue reading is almost too blunt of an ask. After clicking the link in the ad, they hit a registration wall that required them to sign up for the Star’s Daily Newsletter to keep reading.

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Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. Let’s take a closer look at their advertising strategy so far: Ad Spend and Ad Networks.

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Gods of Advertising

JANUARY 1, 2016

Making of a Murderer will stun you… What kind of blogger would I be if I didn’t post a list for 2015? Runners up: Fargo. Right up there was The Unfortunates by Sophie McManus – a novel about wealth and wasted years. Pop culture? The most significant phenomena in 2015 was the cell phone video. Things I liked.

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