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A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing.
9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. “New business has been a problem historically for agencies. .
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. The post 2015 New Business Conference to be held in Nashville, TN appeared first on FUEL LINES. See why Nashville has earned such a new popularity.
billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron.
Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams. The battle for new business has moved ONLINE.
Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.
Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.
Why is content such a valuable strategy to help agencies drum up new business? Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. Click Here for a full written transcript and to listen to: Fueling Agency New Business With Content. Agencies have no positioning.
3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” billion by 2015.
I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Create a Niche Blog.
I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.
It’s time to pick our UK Agency of the Year, based on creative and business performance. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.
I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.
Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. By 2015 there will be more than two times as many internet connected devices as there are people on the planet. This is why events such as SXSW are so important.
The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. New business has been a problem historically for agencies.
New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.
The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.
The post MAA blast from the past: Axe from 2015 first appeared on More About Advertising. . ‘Use in Moderation’ prevents any such thing surely. No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do.
Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.
UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.
Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.
Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.
The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It contained some very encouraging news for both clients and agencies: 87 per cent of clients and 86 per cent of agencies agree their relationships are strong, 89 per cent of clients and 97 per cent.
The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.
The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015.
2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.
Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.
One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.
Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.
By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4
There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.
“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.
WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.
We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment.
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.
On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus.
If we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – you can’t imagine this getting by alpha males like BA’s Willie Walsh or Ryanair’s Michael.
The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection organizations, and non-governmental organizations.
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