Fuel Lines

NOVEMBER 30, 2015

Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.

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Agency Marketing Media Audience 268

Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. Click Here for a full written transcript and to listen to: Fueling Agency New Business With Content. Agencies have no positioning.

Agency 261

Agency Marketing Audience Media 261

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.

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Agency Audience Communications Media 180

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JUNE 10, 2022

Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.

Agency 59

Agency Advertising Finance Media 59

Fuel Lines

FEBRUARY 7, 2018

I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Create a Niche Blog.

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FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

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APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

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Agency Advertising Ad Tech Media 59

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JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

Agency 76

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NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

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Agency Ad Tech Finance Media 102

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

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Digiday

JULY 17, 2024

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015.

Ad Tech 72

Ad Tech Agency Media Marketing 72

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.

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Agency Audience Communications Media 238

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

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Agency Communications Audience Media 257

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DECEMBER 31, 2015

2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. French agencies have contributed more than their fair share of our best ads, so well. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived.

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Agency Advertising 40

VideoWeek

NOVEMBER 21, 2024

“Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. The company went on something of an acquisition spree after Vista Equity Partners, a private equity firm, bought Mediaocean in 2015. The company has used M&A as a means of adding capabilities, fleshing out its overall stack.

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OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

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Ad Tech Finance Media Agency 66

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” billion by 2015.

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VideoWeek

JULY 17, 2024

He then served as CEO of GroupM in North America from 2015 to 2017. Lesser left the agency group to become CEO of AT&T Advertising & Analytics, which then became Xandr, and was acquired by Microsoft for $1 billion. “GroupM, its agencies and its brilliant people are in many respects the engine of WPP.

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Agency Media Advertising Marketing 59

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

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All About Advertising Law

MARCH 19, 2018

Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. As with the ATDS portion of the 2015 Order, the court set aside the portion that dealt with reassigned numbers and the “one free call” safe harbor.

Healthcare 40

Healthcare Communications Agency 40

All About Advertising Law

MARCH 7, 2016

The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection organizations, and non-governmental organizations.

Electronics 40

Electronics Agency Media Retail 40

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

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Agency Impressions Media Entertainment 62

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

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Agency Advertising SEO Retargeting 59

Fuel Lines

MAY 7, 2020

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

Agency 182

Agency Communications Audience Media 182

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014.

Media 40

Media Advertising Marketing Ad Tech 40

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JULY 17, 2024

Lesser (below) was GroupM CEO in North America from 2015-17 and then went on to found Xaxis, WPP’s programmatic media buying platform in … The post WPP makes big leadership change at troubled media giant GroupM first appeared on More About Advertising.

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Media Advertising Finance Agency 65

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

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Agency SEO Conversion Media 52

Fuel Lines

MAY 7, 2021

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

Agency 140

Agency Communications Audience Media 140

More About Advertising

DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

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Agency Advertising 75

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JULY 30, 2024

Quarta has been chairman since 2015 and oversaw the messy departure of CEO and founder Sir Martin Sorrell in 2018. WPP is to have a new chairman, former BT and Worldpay CEO Philip Jansen (below) who takes over from long-serving Roberto Quarta in January next year.

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MARCH 4, 2016

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.

Ad Tech 40

Ad Tech Finance Media Agency 40

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OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

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Communications Marketing Finance Media 61

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

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Agency SEO Marketing ROI 52

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NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

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Agency Advertising 70

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JANUARY 13, 2022

Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the world making more than 150 million transactions a month.

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Agency Advertising Finance 59

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DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

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DECEMBER 22, 2015

One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.

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