Lemonads

AUGUST 10, 2020

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated?

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Native Advertising Advertising Non-Profit CPC 52

Lemonads

OCTOBER 6, 2020

Large scale brands like Microsoft, have publicly announced their performance accessing TripleLift’s exchange. Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? That’s how native advertising is done wrong!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. You can also see the ‘Join’ and ‘Upload’ CTA in the top navigation bar that opens up the same ‘Sign Up’ form.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

MobileAds

JANUARY 20, 2021

According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. This makes them suitable for advertising games and well-established brands. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52