Ad Monsters

OCTOBER 20, 2022

It’s also significant that agencies like Inter Public Group and Omnicon haven’t cut spending as much as others reportedly have. . We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable.

CPM 84

CPM Cookies Ad Tech Advertising 84

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. By the end of 2018, the total was $30.09 In-App Advertising. Digital out of Home.

Marketing 52

Marketing CPC CPA CPM 52

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. TripleLift has also many Award Winnings! They make it more engaging”.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67