MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. GDPR and ePrivacy. By the end of 2018, the total was $30.09 In-App Advertising.

Marketing 52

Marketing CPC CPA CPM 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 63

GDPR Cookies Agency Ad Tech 63

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 96

Marketing Healthcare Real Estate Conversion 96