Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. . Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. . Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. By the end of 2018, the total was $30.09 In-App Advertising. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. TripleLift Review Cons For Publishers: they require a certain number of impressions from publishers before getting them on board. TripleLift has also many Award Winnings! Let’s check them out!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. The most impressive part is that videos replace many of the product photos so that you can see the product in action (it's hard to see, but hit the white play button in the center below): [link]. Related Content: .

Marketing 109

Marketing Fashion Banner Audience 109