Three Strikes and You’re Out!: The FTC’s Native Advertising Case Against Lord & Taylor
All About Advertising Law
MARCH 15, 2016
Baseball season is just around the corner, and the FTC’s native advertising case against retailer Lord & Taylor illustrates the baseball rule of “Three strikes and you’re out!” As part of its marketing campaign, Lord & Taylor included a comprehensive social media campaign (“product bomb”) for the end of March 2015.
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