Fuel Lines

MARCH 10, 2017

So many companies jumped on the content marketing bandwagon back in 2015. It isn’t written to a particular target audience.”. But, they’re either creating content about themselves, self promotional type content, or content that is not specific to a particular audience, content that is helpful to their marketing challenges.”. “I’m

Agency 261

Agency Marketing Audience Media 261

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., from 2019). Stay tuned. Get MarTech!

Audience 97

Audience Marketing MarTech Impressions 97

Fuel Lines

JANUARY 4, 2017

It also provide personalized engagement with the media and your primary target audience. Hosting events provides a way to build a positioning of expertise to a specific target audience. You will never build an online audience of prospects without providing value. Creates a Positioning of Expertise and Thought Leadership.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

FEBRUARY 21, 2018

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 238

Agency Communications Audience Media 238

Fuel Lines

MAY 7, 2020

Since 2015 everyone has jumped aboard the content marketing bandwagon. Especially when it’s not being written for a specific audience. This helps to cultivate an audience that is attracted to your writing and becomes the foundation for building your online community. Really Get to Know Your Target Audience.

Agency 182

Agency Communications Audience Media 182

Ad Rants

AUGUST 16, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

InMobi

AUGUST 25, 2015

Today we release a set of six infographics along with detailed global and regional reports on The State of App Downloads and Monetization based on Q2 2015 data. These markets with their low smartphone penetration boast of an eager audience willing to explore and download mobile apps. Here’s a sneak peek for you.

Audience 52

Audience Impressions Communications Marketing 52

Ad Rants

SEPTEMBER 20, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Fuel Lines

FEBRUARY 21, 2021

Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. One of the most significant changes to new business is that audience development is now a core marketing responsibility.

Agency 180

Agency Communications Audience Media 180

Fuel Lines

MAY 7, 2021

Since 2015 everyone has jumped aboard the content marketing bandwagon. Especially when it’s not being written for a specific audience. This helps to cultivate an audience that is attracted to your writing and becomes the foundation for building your online community. Really Get to Know Your Target Audience.

Agency 140

Agency Communications Audience Media 140

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Audience 104

Audience MarTech Advertising Media 104

Martech

FEBRUARY 7, 2022

The combined offering will represent buy and sell-side customers, and will include ad servicing, creative personalization and optimization, measurement of audiences and outcomes across TV and digital video. However, since the 2015-2016 broadcast season, U.S. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 98

Audience MarTech Advertising Agency 98

VideoWeek

APRIL 3, 2025

InfoSum, founded in 2015, is a major player in the data clean room space, with a particularly strong client base in the UK and Europe. InfoSum will become part of WPP’s media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. ” Follow VideoWeek on Twitter and LinkedIn.

Machine Learning 52

Machine Learning Agency Media Audience 52

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. The mere presence of Taylor Swift at the Super Bowl likely supersized its already massive audience to a predicted 127.5

Audience 105

Audience Ad Tech Impressions Media 105

MNTN

APRIL 7, 2023

And as audiences continue to shift their viewing habits, more screen time is spent on CTV in general. Connected TV in the News Research: Smart TVs Half of OTT TV Viewing Advanced Television Research from Aluma Insights finds adult SVOD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015.

Entertainment 98

Entertainment Audience Advertising Media 98

MNTN

APRIL 28, 2023

64% of broadband households now have a smart TV in their living room, and adult SVOD viewers spend half of their streaming TV time watching apps on smart TVs (an increase from 31% in 2015). The report also found that the devices viewers use to watch streaming content have changed over the years.

Ad Targeting 98

Ad Targeting Audience Media Marketing 98

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Marketing 107

Marketing Audience MarTech Conversion 107

More About Advertising

JANUARY 5, 2016

2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively.

Audience 63

Audience Media Agency Advertising 63

Martech Series

MARCH 2, 2023

This is the sixth time Vimeo has been named to Fast Company’s list in the last 10 years, having previously been recognized as one of the World’s Most Innovative Companies in 2013, 2015, 2019, 2020, and 2022. “It

MarTech 78

MarTech Audience Marketing 78

Martech Series

DECEMBER 29, 2022

In addition, we have invested in our own identity graph that will allow us to activate client data for campaign execution and glean deeper insights about the audience and who is responding to the advertiser’s message. AVOD continues to expand which is exciting for the industry as a whole. It continues to change rapidly.

MarTech 88

MarTech Marketing Audience Advertising 88

VideoWeek

FEBRUARY 28, 2024

The research also found that regional language users account for 57 percent of the total internet user base, creating opportunities to reach audiences outside of English-speaking content. According to the research, internet users were just 29 percent female in 2015, rising to 46 percent in recent years.

Video Ads 105

Video Ads Communications Audience Media 105

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are under 30, accounting for the Gen Z audience and younger millennials.

Marketing 120

Marketing Audience Media Brand Awareness 120

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. This is critical from a targeting perspective, enabling you to create content and programs aligning with a general homogenous audience’s needs.

Marketing 123

Marketing MarTech Audience 123

illumin

JULY 8, 2019

Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online. Source: Pew Research Center; United States; SSRS; October 21 to November 30, 2015; 1,500 respondents 18 years of age and older. THE PROBLEM.

Food 72

Food Audience Advertising Machine Learning 72

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

Marketing 122

Marketing MarTech Audience Agency 122

Martech Series

JANUARY 25, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. Brunson decided to bring them together for a seminar back in 2015, and Funnel Hacking Live was hatched, filling what Brunson calls a critical niche. The secret?

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

AdPushup

SEPTEMBER 26, 2023

They promise not only to enhance the performance of your ad campaigns but also to provide a seamless and lightning-fast experience for your audience. Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the [.]

Audience 52

Audience 52

Martech Series

NOVEMBER 1, 2022

These short visual stories will be created automatically and at massive scale, in dynamic, adaptive, and personalized forms, and will catalyze content discovery and turbocharge audience engagement. Marketing Technology News: Kibo Spins Out Personalization Business Under the Monetate Brand.

Finance 87

Finance Machine Learning MarTech Education 87

Spoton Digital Media

JULY 18, 2022

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Here are a few ways to use storytelling to better reach your audience and convert more customers. When you tell a story, you explain a concept or idea by walking the audience through a series of actions.

Audience 97

Audience Marketing Education Entertainment 97

Martech Series

NOVEMBER 16, 2022

This enabled us to understand what topics that mattered most to our audiences as they seek to protect their ecosystem” said Linda Rogers, Marketing Director, Earthjustice, a 2022 Ads For Good partner that has reached more than 600,000 devices as a result of Ads for Good. Since its inception in 2015, Aki Technologies has grown organically.

Retail 91

Retail MarTech Impressions Advertising 91

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course!

Advertising 98

Advertising Marketing Pop-Up Audience 98

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. Clicks and users may be real, but they don’t represent reaching a high value audience. It was founded in 2015 and is rather effective.” A year later, that had dropped to 4%.

Machine Learning 113

Machine Learning Impressions Ad Exchange MarTech 113

InMobi

JUNE 10, 2015

The latest set of infographics from InMobi on The State of App Download and Monetization, June 2015 offers some insights. Here are some key trends on the mobile app economies of the world based on analysis of millions of app downloads on the InMobi network for Q1 2015. This is followed by Indonesia.

Manufacturing 52

Manufacturing Communications Audience 52

Martech

JANUARY 22, 2024

In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. This is why, as of 2015, white households in the Greater Boston area had a median net worth of nearly $250,000, while for Black households it was $8. Always has and always will. That is not a typo.

Machine Learning 117

Machine Learning Education MarTech Audience 117

Martech Series

FEBRUARY 5, 2023

Once one has nailed the demographics of the audience they want in their area, Mailbox Power will build them a list of the exact audience for only 10¢ per qualified lead. Brunson decided to bring them together for a seminar back in 2015, and Funnel Hacking Live was hatched, filling what Brunson calls a critical niche. The secret?

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Digiday

NOVEMBER 30, 2022

This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. Spotify Wrapped, which has been around since 2015, was created in-house at Spotify. “There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative.

Marketing 78

Marketing Brand Awareness Audience Conversion 78