Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 65

Cookies First-Party Cookies GDPR Retargeting 65

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. GDPR and ePrivacy. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. .” We see what happened with GDPR.

Advertising 109

Advertising Retail GDPR Real Estate 109

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates. CallSource.

Marketing 98

Marketing Healthcare Real Estate Conversion 98