2015 Audience Machine Learning 
VideoWeek
APRIL 3, 2025
InfoSum, founded in 2015, is a major player in the data clean room space, with a particularly strong client base in the UK and Europe. InfoSum will become part of WPP’s media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. ” Follow VideoWeek on Twitter and LinkedIn.
Martech Series
NOVEMBER 18, 2022
AI assists businesses in identifying audience segments and gathers vital information about each client to build a profile. AI helps to search for information that is relevant to the target audience at each buying stage of the marketing funnel. Additionally, AI can evaluate and compare data more quickly than a human.
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Martech Series
NOVEMBER 1, 2022
These short visual stories will be created automatically and at massive scale, in dynamic, adaptive, and personalized forms, and will catalyze content discovery and turbocharge audience engagement. Marketing Technology News: Kibo Spins Out Personalization Business Under the Monetate Brand.
Martech
JANUARY 22, 2024
In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. This is why, as of 2015, white households in the Greater Boston area had a median net worth of nearly $250,000, while for Black households it was $8. Always has and always will. That is not a typo.
Martech
JUNE 26, 2024
The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. Clicks and users may be real, but they don’t represent reaching a high value audience. It was founded in 2015 and is rather effective.” A year later, that had dropped to 4%.
Single Grain
NOVEMBER 27, 2019
BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. NLP stands for Natural Language Processing, which is a subset of artificial intelligence and consists of machine learning and linguistics (study of language).
illumin
JULY 8, 2019
Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online. Source: Pew Research Center; United States; SSRS; October 21 to November 30, 2015; 1,500 respondents 18 years of age and older. THE PROBLEM.
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