Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

JULY 3, 2023

Just got a couple of follow-up questions about Super League itself. But over time, the more that we worked with Minecraft, our eyes were kind of opened up to the fact that actually, a lot of the kids were in there not for competition. Michael Sweeney: I think another follow-up question there.

Advertising 52

Advertising Pop-Up Banner Audience 52

Digiday

NOVEMBER 16, 2022

For Dow Jones, publisher of The Wall Street Journal, digital subscriptions represented 68% of the company’s total circulation revenue, up from 66% the year prior. While diving head-first into short-form video is appealing from an audience perspective, monetization capabilities aren’t quite there yet, making this an early bet for BuzzFeed.

Media 69

Media Pop-Up Advertising Audience 69

Lemonads

AUGUST 10, 2020

Take a look at their audience profile! AdNow audience profile AdNow can be the best alternative to the Ad Network besides Google Adsense to make money with your blog and, if you have joined AdSense ads, then it will not be a problem to put AdNow ads on your website or blog together with AdSense. What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

MobileAds

JANUARY 20, 2021

According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions. On the other hand, Google can allow a Rewarded Video Ad to be up to 60 seconds.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

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Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

MNTN

FEBRUARY 9, 2024

For context on how momentous this turnout is, the last time the game had such a huge viewership was in 2015, when 114 million folks tuned in. And we just learned what Michael Cera has been up to with those CeraVe bottles: it’s probably all a “super” stunt. million households. And it seems 2023 was just marking a turn in the tides.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

Digiday

OCTOBER 12, 2022

Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. After clicking the link in the ad, they hit a registration wall that required them to sign up for the Star’s Daily Newsletter to keep reading.

Media 69

Media Pop-Up Audience Agency 69

Single Grain

FEBRUARY 8, 2024

Luckily, there’s a little exercise we call the “creativity faucet” that you can use to open up your mind to ideas you’ve been hunting for. Imagine a tap that’s been off for ages — it’s going to spit out some gunk before the water clears up, right? That’s how our brains work, too.

Pop-Up 52

Pop-Up Marketing Audience Media 52

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. You can also see the ‘Join’ and ‘Upload’ CTA in the top navigation bar that opens up the same ‘Sign Up’ form.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40