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Trend: Users Prefer Rewarded Video Ads Over App Purchases

Smarty Ads

Rewarded video ads have made what is called “breakthrough” in the user experience during 2015-2018 years and finally offered watchers a real value exchange for their attention. Instead of having to dodge annoying banners and interstitial ads, the mobile users are now voluntarily watching a video ad in exchange.

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Shade along the Croisette: Has Cannes become a corrupt plumber’s union instead of a brilliant ideas festival?

Gods of Advertising

Let’s look at some of the biggest prizes awarded in 2015. First off, about 10 or 15 years ago, in a vainglorious attempt to be modern (aka digital & social) and (obviously) to make tons more money, Cannes began adding myriad technical categories some so intricate they defy explanation. Applications. The kitchen sink.

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Native Advertising for Mobile Marketers: 5 Tips for Success

InMobi

In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads. billion in 2013.

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How Are In-App Advertising Rates Calculated?

InMobi

For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 Contrast banner ads with video ads.

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InMobi Native Ads On South Korea’s #1 Social Network Platform

InMobi

InMobi Native Ads, an innovative native advertising platform supercharged with numerous targeting capabilities, has been integrated with KakaoStory Performance Advertising effective March 1st, 2015. From Audience Personas to Appographic targeting , InMobi enables brands and app developers to reach their target audience at maximum efficiency.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Source: InMobi Network Insights - Indexed numbers with banner performance as baseline As a non-intrusive and highly palatable format, video captures the attention of users.

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally.

Marketing 109