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Trend: Users Prefer Rewarded Video Ads Over App Purchases

Smarty Ads

Rewarded video ads have made what is called “breakthrough” in the user experience during 2015-2018 years and finally offered watchers a real value exchange for their attention. Instead of having to dodge annoying banners and interstitial ads, the mobile users are now voluntarily watching a video ad in exchange.

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Dark Traffic Is Costing Publishers 14-21% of Their Revenue – What Is It?

Ad Monsters

It also blocks or doesn’t permit a bunch of other stuff that publishers have come to rely upon: Acceptable Ads, adblock walls, cookie-banners (CMPs), and in-house promotions (e.g., For example, eyeo set up Acceptable Ads, allowing publishers to run analytics, adblock walls, and cookie-banners. newsletter sign-ups).

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Expandable ads are a high-impact marketing strategy that helps to overcome banner blindness.

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How Are In-App Advertising Rates Calculated?

InMobi

For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 Contrast banner ads with video ads.

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Native Advertising for Mobile Marketers: 5 Tips for Success

InMobi

In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads. billion in 2013.

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The No-BS guide to Mobile App Monetization 2023

Monetize More

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. Banner Ads. Banner ads were the OG app ads. Banner ads were negatively affecting UX, which made many users annoyed and pay more to stops seeing banner ads.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Source: InMobi Network Insights - Indexed numbers with banner performance as baseline As a non-intrusive and highly palatable format, video captures the attention of users.