MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 7, 2016

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Banner Flow

DECEMBER 7, 2016

Social advertising will continue to be huge, but only on the right networks. Back in 2015, spending hit nearly $24 billion, and in 2017 it’s expected to exceed $35 billion according to emarketer , which would make up around 16% of total digital ad spend.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

VideoWeek

JUNE 17, 2022

The Reuters Institute for the Study of Journalism’s latest Digital News Report found that just 34 percent of those polled said they trust UK news, compared with 51 percent in 2015. The Sun was the UK’s least trusted news brand of those surveyed, with just 12 percent saying they trust its news output.

Ad Tech 59

Ad Tech Impressions Media Agency 59