MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Pros of Interstitial Ads.

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InMobi

AUGUST 30, 2016

When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical. At InMobi, we're seeing video campaigns delivering 80% better engagement rates than banner-based ones.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 7, 2016

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Monetize More

OCTOBER 18, 2022

For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Different ad units include square, banner, interstitial, landscape and vertical. AdMedia’s supported ad formats include: Rich Media Ads. Find out more about Xandr here. You can even run A/B tests on your ads.

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Ad network Video Ads Ad Server Header Bidding 52