InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 7, 2016

In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. Source: VMC Data – 188 campaigns, 2015-2017.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Native ads and in-app advertising gained prominence, reshaping how brands interacted with users on the go.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

FEBRUARY 21, 2022

Their team can manage Google Ads and Facebook Ads, along with other paid social platforms. Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. They also have two other plans that take 12% of your ad spend but require higher monthly budgets ($12,001 and above).

Agency 52

Agency SEO Conversion Marketing 52

VideoWeek

JUNE 17, 2022

Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week. Triller Calls Off SeaChange Merger and Targets IPO. Triller will now look to go public via its own IPO, according to Reuters. logos) in a ‘sponsored by’ manner.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

APRIL 28, 2020

Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service – it’s also a travel forum. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media 52

Media Non-Profit Advertising Ad Tech 52