Remove 2015 Remove Brand Awareness Remove Click Through Rate
article thumbnail

7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate.

Retail 71
article thumbnail

Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . The main goal here is to build brand awareness and strengthen customer loyalty. What’s the aim of this campaign?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

These units beat the conventional banner ads four times in terms of click-through rates. These units beat the conventional banner ads four times in terms of click-through rates. TripleLift , simply transforms images with web content smoothly into ads! They make it more engaging”.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Here is an example : This ad type is meant to showcase between 1-3 products in a headline at one time as well as help grow brand awareness (hence the name).

Video Ads 110
article thumbnail

Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. The engagement rate is high. Higher click-through rate (10.6%).