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Socialadvertising will continue to be huge, but only on the right networks. Spend on marketing through social media continues to rise by huge amounts each year. Contrast this with advertising on Facebook, where spend is increasing massively and brands are having real success, and it’s easy to see what the trend is for 2017.
Based on the data from 18 different advertisers and 400 advertising campaigns, Google found that bumper ads increase “ the unique reach of TrueView campaigns by 78% on average ”. In short, if one of your goals is brandawareness, you have exactly three to four seconds to establish a visual identity. Source: falcon.io.
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